Mayfair

Mayfair, playground of the rich and the West End at its most swanky, is not as fancy as you'd imagine. Unbelievably, people of modest means still live here although it boasts the capitals most luxurious hotels, the most exclusive restaurants and shops, and some of its wealthiest residents.

Mayfair lies south of Oxford Street and is bounded by Piccadilly on the south, Regent Street on the east and Park Lane on the west. Transports include buses and a choice of tube stations including Bond Street , Green Park , Hyde Park Corner, Piccadilly and Marble Arch.

Mayfair takes its name from the fair which was in 1686-8 transferred from the overcrowded Hay Market to Great Brookfield, and which until its suppression in the mid 18th century was held here every year from 1 May for 15 days. In the 18th Century a colossal expansion of the built up area shifted the centre of gravity of aristocratic London westward from hither to fashionable Covent Garden and Soho . But unlike these two declining areas, Mayfair has always retained its social cachet, and today a good address that is more sought after than ever. Mayfair is big and retains a unique elegance and style, confirming its position as the favourite location for the cream of London 's society.

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